Facebook: The New Way To Find A Job
Maybe you have recently finished uni, are changing industries or just looking for something new, but if you are on the job hunt, someone has probably asked you “Have you tried LinkedIn?” LinkedIn can be a fantastic tool, but it isn’t enough alone. More and more job opportunities are found and shared on the more ubiquitous social networking site – Facebook. That’s right, finding work on Facebook is possible – the site good for more than sharing your party pics and connecting with that crazy uncle.
There’s a Facebook group for everything, likely including the industry you are searching for work in.
Georgia, a university student and events worker says, “For the last few months, Facebook groups have sustained me with casual and events employment.”
She describes these groups as invaluable in helping her find interesting work.
When looking for relevant groups, try searching for key words relating to your field and requesting to join. If you are not quite sure what you are looking for try searching for a job group in your area by typing in your city/town followed by “jobs”.
You can edit your settings to get more, or less, notifications from your groups – if there is a group you want to keep your eye on during your job hunt click on “Notifications” under the cover photo and select “All Posts” from the drop-down menu.
In addition to joining industry-focused groups it’s a great idea to join groups relating to your passions and hobbies as these can also provide unexpected job opportunities. Facebook hobby pages could give you the long-awaited chance to making money from your love of cats, knitting or pizza – one Facebook user reported finding food-writing work through a Facebook foodie group.
Use Facebook’s tools
Take advantage of Facebook’s latest features and bookmark any job listings by clicking the three dots at the top right corner of a post and selecting “Save post” or “Save link” to come back to the opportunities for later.
Keep your eyes peeled for Facebook’s new job search feature. Coming soon to Australia the jobs section will allow companies to advertise positions for users to apply directly on the platform. You may want to follow the advice of HR expert Alison Green who suggests keeping your personal and work life separated by not applying directly through Facebook’s form (instead find the original ad and apply directly).
Follow your favourite companies
From KPMG to Joe’s Fruit Stand, every business now has a Facebook page. Follow it! Not only are they likely to share job openings but you can get to know the brand and whether it’s somewhere you’d like to work. Career coach Leonie Stanfield recommends following Facebook pages of companies you’re interested in as “it’s a great way to not only learn more about that organisation and how they are presenting themselves but to obviously follow them and build at least some connection with them.”
When looking at a company’s page Stanfield suggests asking yourself, “Does it look like it matches what I’m looking for in terms of values and their personal brand – does it match my personal brand?”
This can help you determine whether a company is right for you.
Update and refine your Facebook
Your public Facebook page (anything you share in Facebook’s “Public” setting) should reflect you, your interests and your work – this can have a real impact on your chance at landing a position.
Jobvite’s 2017 Recruiter Nation Report reveals the top three positive factors that impact a recruiter’s decision to move forward with a candidate are examples of written or design work (65%), engagement in volunteering, mentoring, or non-profits (63%), and mutual connections (35%).
Forbes recommends including your work history on Facebook and sorting professional connections into separate friend groups. Having your work history available for your Facebook friends to see can increase your chances of finding work through the platform by simply letting others know what you do and where.
“Job seekers are going to have to be really careful about ensuring there are appropriate privacy settings.”
Stanfield stresses that “job seekers are going to have to be really careful about ensuring there are appropriate privacy settings. There are certainly lots of traps that the unwitting can fall into because employers do check social media profiles.”
It goes without saying that drunken selfies from your bestie’s hens party should be hidden from your public profile and professional contacts. Your friends might love them but your future employer may not feel the same way.
The dreaded word… networking!
Your Facebook is essentially a record of (almost) all the people you have met, including friends, colleagues, classmates and more, so use this to your advantage. I was inspired by some of the incredible work by a woman I went to uni with (and posting about) and messaged her to meet up for coffee. Not only did we get along well but she recommended I apply for her old position and I landed an interview.
Samantha, who found ongoing work through a friend’s comment on Facebook, suggests reaching out to this network directly by writing to them. She recommends being specific by including the type of work and hours you are ideally searching for.
You can also network with people who aren’t yet your friends through earlier mentioned groups and, if appropriate, messaging friends of friends regarding job opportunities.
The way we use social media and search for employment opportunities is constantly evolving; Josh Constine, writing for TechCrunch says “it’s coming at a time when Facebook is desperate to prove it can be meaningful to people and make their lives better, rather than just being a time sink.”
Many career experts, including Stanfield, have noted the untapped potential of Facebook and the future opportunities that it could provide – the best is yet to come.
Nicole McKenzie is a writer, performer and events producer; her work has been published in The Lifted Brow and online. As a creative producer for the 2017 Emerging Writers’ Festival Nicole programmed a literature themed live game show, complete with songs about grammar.